Unternehmen

Corporate-Identity-Leitfaden

Logo variants, colour palette, typography and usage rules that keep our brand consistent everywhere. All files are available for press and partners.

Brand-Kit herunterladen (ZIP)Farbpalette

01 · Logo

Logo und Varianten

The logo combines an eight-node network ring with a double “A” inspired by Anatolia’s rising mountains. Use the positive or negative version depending on the background.

Primary logo – positiveDefault use on white and light backgrounds SVG PNG

Primary logo – negativeFor navy and dark backgrounds SVG PNG

Stacked logo – positiveSquare formats, signage and social media SVG PNG

Stacked logo – negativeSquare formats on dark backgrounds SVG

Single colour – navyOne-colour print, embossing and other limited uses SVG

Single colour – whiteOne-colour print, embossing and other limited uses SVG

SymbolLogo without wordmark; favicons and small spacesSVG

Symbol – negativeSymbol on dark backgroundsSVG

App iconMobile apps, profile pictures and faviconsSVG PNG

02 · Usage

Regeln zur Logo-Nutzung

Follow these rules to keep the logo legible and intact.

Clear space

Keep free space of half the symbol height around the logo; do not place text or images inside it.

Minimum size

Digital: horizontal logo at least 120 px wide
Print: horizontal logo at least 30 mm wide
Below 24 px use the symbol only

Use the positive logo on light backgrounds in its original proportions.

Don’t distort

Do not stretch, rotate or add effects or shadows.

Don’t lose contrast

Do not use the positive logo on dark backgrounds; use the negative one.

03 · Colour

Farbpalette

Navy stands for trust and professionalism, turquoise for technology and innovation. Click a code to copy it.

#0B2341

Anatolya Navy Primary · headings, buttons, dark surfaces

HEX
RGB: 11, 35, 65
CMYK: 83, 46, 0, 75

#14A3A8

Anatolya Turquoise Accent · symbol, links, icons

HEX
RGB: 20, 163, 168
CMYK: 88, 3, 0, 34

#64D4D5

Light Turquoise Symbol and accents on dark backgrounds

HEX
RGB: 100, 212, 213
CMYK: 53, 0, 0, 16

#1A3F70

Midnight Blue Gradients and secondary surfaces

HEX
RGB: 26, 63, 112
CMYK: 77, 44, 0, 56

#F6F8FB

Mist Backgrounds and section surfaces

HEX
RGB: 246, 248, 251
CMYK: 2, 1, 0, 2

#0E1C30

Ink Body text and high contrast

HEX
RGB: 14, 28, 48
CMYK: 71, 42, 0, 81

CMYK values are converted from screen colours; request a press proof for critical print jobs.

04 · Typography

Hausschrift: Inter

Inter is used across digital and print for its on-screen legibility, full Turkish character support and open licence (SIL OFL).

Inter — Regular · Medium · SemiBold · Bold

ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVYZ abcçdefgğhıijklmnoöprsştuüvyz 0123456789

Let’s build the future togetherH1 · 700

Measurable digital growthH2 · 700

Our services and solutionsH3 · 600

Body copy uses 16 px with a 1.65 line height.Body · 400

05 · Tone of voice

Wie wir sprechen

Our communication is simple, reassuring and solution-oriented. We explain technical topics in plain language.

Clear

Concrete benefits and outcomes instead of jargon.

Trustworthy

No hype, only verifiable claims.

Approachable

Respectful, warm and accessible.

Innovative

Curious about technology, looking ahead.